During the Foundation of the city of Petergoff ceremony Peter the Great, who was a renowned vodka connoisseur, had ordered Russian merchants to produce Russian vodka in their distilleries. It had to exceed foreign vodka in quality: it had to be smooth, distilled at least 6 times and at the same time be inexpensive so that Russian people could afford it. Merchants, being well aware of the Emperor’s harsh temper didn’t dare to defy him and followed his decree. That was the beginning of national Russian vodka. A lot of years went by but Peter’s traditions are alive and well. Today as always Petergoff vodka is famous for its quality and excels over its foreign counterparts yet it doesn’t cost much. Petergoff Vodka – fit for the Tsar at folksy prices.